Welcome to the bold new look of HealthPartners

About this guide

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Our brand story

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Read the story

Brand guidelines

Learn how it all works together by exploring our foundations: personality, logo, writing style, color, type and more.

Explore our brand elements

Marketing materials

Order and download logos, templates, toolkits, promo items and more.

Make it come to life


Need some help? Make a marketing request, contact us, or find the answers in our ever-expanding FAQ area.

Get help