Brand guidelines

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Logo

Learn the ins and outs of using the HealthPartners logo.

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Color

Our colors and how to pair them together beautifully.

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Typography

Our brand fonts and how to use them.

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Pattern and shape

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Iconography

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Photography

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Writing

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Supplemental guidelines

Dive into the real nitty gritty stuff or download guidelines for our sub-brands. You’ll need a password to access this area.

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Showcase

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