BeerAdvocate.com Redesign Concept
BeerAdvocate.com is one of the largest and most diverse beer communities online; widely considered the go-to website for news, reviews, gossip and guidance about beer. My goals with this redesign concept were to simplify the complex and content-rich site and modernize the Beer Advocate brand.
Scope: Web Design
While the old navigation system offered a myriad of top-level choices, it was also overwhelming to users. This simplified navigation allows users to quickly identify their needs and easily drill down to important content.
Simplified Beer Ratings
BeerAdvocate’s rating system is the gold standard, used by breweries and beer enthusiasts all over the world. However, it was being displayed in an overly complicated way that was confusing to the uninitiated. The new solution eliminates the need for an explanation, allowing users to focus on the beer instead of calculating ratings in their heads.