Interactive design and development company The Nerdery last revisited its visual identity 15 years ago, and since then it had more than quadrupled in size. Now a company of almost 500 people, it was time for a brand that reflected its present and looked toward the future. I led a team of designers, writers, and marketing strategists to develop a new identity system, brand guidelines, and I worked as the lead designer on a six-week website redesign.
Scope: Branding, Art Direction, Graphic Design, Web Design
Evolved, Not Reinvented
There were many things that were already working about the brand, including excellent name recognition and a love for the current logo, both internally and externally. With that in mind, my team developed a solution that solved the biggest challenges facing the old brand: a logo that wasn’t scalable and had multiple different versions, a color palette that was muted and difficult to work with, and a overall look and feel that was more befitting a quirky dev shop instead of the mid-sized design and development company it had become.