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WholeMe is a startup foods company that makes nutrient-dense snacks without processed ingredients, preservatives, or many common allergens. They needed a site that would improve online sales, attract wholesale clients and garner media attention.

Scope: Branding, Web Design

Mood Boards

Based on initial conversations with the company’s co-owners, I created mood boards to help pinpoint WholeMe’s brand vision and get early buy-in on design direction. The boards allowed us to make key design decisions quickly and ensured fewer revisions down the road.

WholeMe homepage


increase in stores carrying WholeMe’s products


Despite the project’s tight deadline, a strong partnership with WholeMe helped us launch in time for the trade show deadline. Since launch, wholesale orders have gone through the roof – the number of stores carrying WholeMe’s products has increased by more than 250%.